How Toymaker Mattel Plans to Win Over iPad-Obsessed Kids — TIME

Children who play with Hot Wheels and Barbie today—two iconic Mattel brands—were born in the iPad and Instagram-era. They’re a different kind of consumer, and one Mattel CEO Margo Georgiadis aims to win over. “A lot of people call them Generation Glass,” Georgiadis said on stage at Fortune’s Brainstorm Tech conference in Aspen, Colo. “This…

via How Toymaker Mattel Plans to Win Over iPad-Obsessed Kids — TIME

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